Food Brand Marketing Stand Out
Category Objectives
To encourage and reward companies that design and launch high aesthetic, innovative, creativity, high social accountable, scientific driven (food science, environmental science, etc), sustainable and exceptional Brand Marketing strategy or campaign or action. This includes tv/radio ads, out door campaigns, magazine ads, web ads and banners, pod casts, content, social media, etc.
Category Eligibility
All companies having done remarkable work in food product brand and concept marketing throughout the world are eligible.
FEA Pylon Served
- Better design
- Better nutrition
- Better environment
- Better life
Category Evaluation Criteria
- Describe your Food Brand Marketing Campaign considered to be exceptional
- Point out its stong points in terms like creativity, science driven content, social impact, customer experience, food service, innovation, healthy eating, food culture, tradition, locality, productivity, quality, food safety, sustaiability, etc
- Describe the way you communicate your award deserving marketing campaign
- Refer to public and influencers opinion (articles, comments in social media, etc)
- Refer to any distinctions you have achieved or goals you have accomplished till now
- Highlight any science based claims made in your campaign. Provide proof.
This FEA category has a Sponsor
To the Gold Winners of the category, TÜV AUSTRIA HELLAS offers
Gap Analysis report “NoFoodWaste” or Gap Analysis report “OK Vegan”
TÜV AUSTRIA HELLAS is an independent organization providing integrated control, training, inspection and certification for safety, quality, environment and resource management. The services portfolio focuses on serving the needs of customers to improve the quality and competitiveness of products, services and their human resources. The company’s clientele includes companies from all sectors of the economy such as agri-food, the tourism, the industrial, the lifts and lifting equipment industry, energy, construction, etc. At the same time it focuses on educational part through its education center, TÜV AUSTRIA ACADEMY, which is recognized as a Center for Lifelong Learning (CLL) Level II.